Anna Simon discusses Primal Kitchen's transition from startup to acquisition and how it shifted their marketing and community management strategies.
Anna Simon discusses Primal Kitchen's transition from startup to acquisition and how it shifted their marketing and community management strategies.
Cathryn Lavery shares the story of selling BestSelf Co. to private equity and eventually buying it back after the integration failed.
Jeremy Kopek discusses finding strategic partners and the intricacies of corporate integration after a brand is acquired.