Kyle Kirkwood discusses Amazon advertising strategies, using the metaphor of an 'artist' to describe high-level keyword targeting and brand building.
Kyle Kirkwood discusses Amazon advertising strategies, using the metaphor of an 'artist' to describe high-level keyword targeting and brand building.
Isaac Goode, creative lead at Wild Cosmetics, discusses commingling user content and language into creative strategy and utilizing Facebook groups for content.
Lisa Pierce, executive editor of Packaging Digest, explores the world of packaging, sustainability, and making unsexy products engaging for consumers.