Pop Culture Marketing

Answer

Explores the 'kidulting' trend where adults engage with toys and nostalgia, discussing how brands use pop culture to drive business.

Source: Kidulting is Big Business | Reimagining Retail on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Kidulting is Big Business | Reimagining Retail

   Behind the Numbers: an EMARKETER Podcast

   Explores the 'kidulting' trend where adults engage with toys and nostalgia, discussing how brands use pop culture to drive business.

2. 2. Pacsun’s Formula for Relevance: Youth Culture + Co-Creation

   Retail Remix

   Discusses Pacsun's strategy for maintaining relevance through youth culture, co-creation, and community building.

3. 3. Burberry cuts, Cannes dress restrictions, and how festivals became fashion’s marketing stage — with Raissa Gerona and designer Asher Levine

   The Glossy Podcast

   Explores the role of festivals and high-profile events as marketing stages for brands to gain cultural capital.

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