Pop Culture Marketing

Answer

Pacsun's head discusses their formula for relevance, focusing on music festivals and youth culture to reinvent a legacy brand.

Source: Pacsun’s Formula for Relevance: Youth Culture + Co-Creation on Retail Remix.

Top episodes

1. 1. Pacsun’s Formula for Relevance: Youth Culture + Co-Creation

   Retail Remix

   Pacsun's head discusses their formula for relevance, focusing on music festivals and youth culture to reinvent a legacy brand.

2. 2. Burberry cuts, Cannes dress restrictions, and how festivals became fashion’s marketing stage — with Raissa Gerona and designer Asher Levine

   The Glossy Podcast

   Explores the intersection of high fashion, red carpets, and music festivals as primary marketing platforms.

3. 3. *TEASER* David vs. the Raccoons

   Future Commerce

   Analysis of how brand campaigns try to achieve relevance through culture signaling and earned media.

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