Focuses on how the unprecedented wave of political spending during election week triggers shifting CPMs and impacts brand ad performance.
Focuses on how the unprecedented wave of political spending during election week triggers shifting CPMs and impacts brand ad performance.
A State of the Industry report discussing the slowdown in growth for major stores due to political ad spending and election-cycle economics.
Analyzes the influence of presidential election ad dollars on DTC businesses, specifically focusing on the 90-day window before the vote.