Examines the impact of the unprecedented wave of political spending during Election Week on digital ad performance, CPMs, and competition.
Examines the impact of the unprecedented wave of political spending during Election Week on digital ad performance, CPMs, and competition.
Analyzes how political ad budgets flooding the market in the 90 days before an election impact ecommerce growth and advertising costs.
Discusses the influence of political spending on DTC businesses, focusing on how election cycles drive up advertising costs and change consumer behavior.