Lily Comba, CEO of Superbloom, joins the hosts to discuss performance-oriented influencer marketing and evaluate if podcast advertising is currently a viable growth channel.
Lily Comba, CEO of Superbloom, joins the hosts to discuss performance-oriented influencer marketing and evaluate if podcast advertising is currently a viable growth channel.
The hosts share frameworks for identifying and launching new marketing channels, specifically questioning the ROI and incrementality of podcast-based advertising.
An exploration of emerging ad channels like AppLovin, featuring a discussion on the scalability of podcast advertising compared to traditional paid media platforms.