Podcast Advertising

Answer

A forward-looking analysis of why podcasts are becoming more important than music for digital audio marketers and the growth of the podcast marketing channel.

Source: The Great BTN Bake (Take) Off — Forecast Trends for 2026: Podcasts Beat Music for Marketers and FAST Fuels AVOD | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. The Great BTN Bake (Take) Off — Forecast Trends for 2026: Podcasts Beat Music for Marketers and FAST Fuels AVOD | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   A forward-looking analysis of why podcasts are becoming more important than music for digital audio marketers and the growth of the podcast marketing channel.

2. 2. The Great BTN Bake (Take) Off — Digital Trends for 2026: Agentic Ad Buying and the Video Podcast Winners | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Explores the future of podcasting including agentic ad buying/selling and the rise of video podcasts as a major advertising vehicle.

3. 3. Unlocking Growth Levers with Connor Dault, CMO of Fast-Growth DTC Supplement Brand Gruns

   Marketing Operators

   CMO Connor Dault discusses growth levers for DTC brands, including a specific segment questioning if podcast advertising is worth the investment.

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