Platform Upgrades

Answer

Tactical insights on lifecycle design, focusing on transactional SMS and subscription flows to drive upgrades and increase LTV.

Source: What Grüns, Marty Supreme, and TikTok Shop Teach Us About Modern Marketing on Marketing Operators.

Top episodes

1. 1. What Grüns, Marty Supreme, and TikTok Shop Teach Us About Modern Marketing

   Marketing Operators

   Tactical insights on lifecycle design, focusing on transactional SMS and subscription flows to drive upgrades and increase LTV.

2. 2. Big-Swing vs. Incremental: Our Ecommerce CRO Testing Framework

   Marketing Operators

   A debate on ecommerce CRO testing frameworks, featuring a real-world look at a live Shopify theme rebuild and conversion upgrades.

3. 3. E61: Quick Hits – Campaign Wins, Team Structure & AI Tools We’re Testing

   Marketing Operators

   A look at technical stack improvements, specifically testing new AI tools and structuring teams for campaign wins.

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