Platform Upgrades

Answer

Connor MacDonald and Connor Rolain discuss the strategic choice between incremental site testing and a complete site rebuild/upgrade.

Source: Two 2027 DTC Shifts: AI Retention Marketing & TikTok Creator Burnout on Marketing Operators.

Top episodes

1. 1. Two 2027 DTC Shifts: AI Retention Marketing & TikTok Creator Burnout

   Marketing Operators

   Connor MacDonald and Connor Rolain discuss the strategic choice between incremental site testing and a complete site rebuild/upgrade.

2. 2. Creators Over Reach: How to Rewrite Your Influencer Marketing

   Marketing Operators

   A discussion on brand equity and the technical decision to rebuild a site versus making small iterative improvements.

3. 3. Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls

   Marketing Operators

   Discusses the automation of ad budgets alongside the operational decision to undergo a major site rebuild.

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