Platform Risk Mitigation

Answer

The hosts discuss strategies for launching and scaling new marketing channels, focusing on measurement frameworks and identifying incremental value.

Source: 034: How To Launch New Channels and Identify Incremental Value In Your Ad Spend on Marketing Operators.

Top episodes

1. 1. 034: How To Launch New Channels and Identify Incremental Value In Your Ad Spend

   Marketing Operators

   The hosts discuss strategies for launching and scaling new marketing channels, focusing on measurement frameworks and identifying incremental value.

2. 2. Brand Tracking That Matters and How Modern Teams Scale TV

   Marketing Operators

   Explores how modern teams scale TV and brand tracking, moving beyond click-based attribution to incrementality and geo testing for better measurement.

3. 3. Meta’s Manus AI Enters the Chat: Is Media Buying “Dead”?

   Marketing Operators

   Analyzes the impact of Meta's Manus AI on media buying and whether AI-driven automation is making traditional platform management obsolete.

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