Addresses the anxiety sellers feel regarding changes on major platforms like Amazon and eBay, defining platform risk and strategies to handle it.
Addresses the anxiety sellers feel regarding changes on major platforms like Amazon and eBay, defining platform risk and strategies to handle it.
Explores the strategy of acquiring 101 FBA businesses while managing the intense platform risk of being 100% dependent on Amazon.
Lindsay Shearer discusses using Pinterest to diversify traffic and ad spend, specifically to mitigate risks associated with relying on a single platform.