Platform Monetization

Answer

Principal Analyst Sarah Marzano and Shawn McGahee discuss the evolution of Retailer Media Networks and how retailers are monetizing their platforms.

Source: Redefining Commerce Media Through the Eyes of Shoppers | Behind the Numbers Special Edition on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Redefining Commerce Media Through the Eyes of Shoppers | Behind the Numbers Special Edition

   Behind the Numbers: an EMARKETER Podcast

   Principal Analyst Sarah Marzano and Shawn McGahee discuss the evolution of Retailer Media Networks and how retailers are monetizing their platforms.

2. 2. The 2026 Measurement Crisis: Why Your Media Efficiency is Probably a Lie With Sally Kazin and Ross Walker - Episode 438

   Ecommerce Braintrust

   Explores the measurement crisis and how brands evaluate efficiency across platforms, touching on the value generated by different marketing channels.

3. 3. 034: How To Launch New Channels and Identify Incremental Value In Your Ad Spend

   Marketing Operators

   Marketing operators discuss identifying incremental value in ad spend and scaling new channels effectively.

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