Platform Differentiation

Answer

Connor MacDonald, Cody Plofker, and Connor Rolain discuss Q4 planning, focusing on incrementality and product differentiation to drive results.

Source: Incrementality Testing for Black Friday, Cyber Monday: What to Spend? on Marketing Operators.

Top episodes

1. 1. Incrementality Testing for Black Friday, Cyber Monday: What to Spend?

   Marketing Operators

   Connor MacDonald, Cody Plofker, and Connor Rolain discuss Q4 planning, focusing on incrementality and product differentiation to drive results.

2. 2. E038: Is AppLovin Living Up To The Hype & How We're Scaling Creative Partnerships

   Marketing Operators

   The team explores AppLovin as a new ad channel, comparing its scalability and performance to Meta for ecommerce brands.

3. 3. Rethinking the Customer Journey: Text-to-Buy, Post-Purchase Wins & Alternative Media

   Marketing Operators

   A breakdown of the customer journey, exploring text-to-buy, alternative media, and strategies to move beyond standard discounting.

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