Platform Algorithms

Answer

Jonathan Cohen discusses transitioning from Amazon-first strategies to TikTok Shop dominance, focusing on how creators now act as CMOs within platform algorithms.

Source: Cracking the Viral Code: Creators As CMOs on Future Commerce.

Top episodes

1. 1. Cracking the Viral Code: Creators As CMOs

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   Jonathan Cohen discusses transitioning from Amazon-first strategies to TikTok Shop dominance, focusing on how creators now act as CMOs within platform algorithms.

2. 2. #339: Author Kyle Chayka and “The Tyranny of Visibility”

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   Author Kyle Chayka joins Future Commerce to discuss how digital platform algorithms shape culture, consumer behavior, and the 'tyranny of visibility.'

3. 3. Broad Match Show: Adapting to Amazon's Evolving Landscape: Insights for 2026

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   An exploration of how Amazon's search algorithms are evolving toward individualization and how sellers must adapt their strategies for 2026.

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