Explores the rise of social commerce on platforms like Pinterest and Instagram, while discussing how AI and analytics inform website performance.
Explores the rise of social commerce on platforms like Pinterest and Instagram, while discussing how AI and analytics inform website performance.
Focuses on achieving accurate eCommerce analytics in the first-party data era, connecting platforms like Shopify and Facebook to Google Analytics.
Discusses brand analysis and content-centered retention strategies to keep customers purchasing via storytelling and trend monitoring.