A highly recent guide on using the 'voice of the customer' and MECLABS research to craft highly persuasive copy that drives Shopify conversions.
A highly recent guide on using the 'voice of the customer' and MECLABS research to craft highly persuasive copy that drives Shopify conversions.
An exploration of applying over 20 cognitive biases to marketing messages to frame offers and create urgency without relying on discounts.
A masterclass in the science of copywriting, covering specific frameworks like PAS and AIDA to drive opens and conversions in email and SMS.