Nik Sharma explores the competitive moat of high-converting landing pages, focusing on the intersection of design functionality and persuasion.
Nik Sharma explores the competitive moat of high-converting landing pages, focusing on the intersection of design functionality and persuasion.
A practical session on building brand-quality design systems that prioritize conversion through design principles and live split testing.
Kurt Elster and Paul Rita challenge conversion assumptions, discussing 'Persuasion Architecture' and how cognitive biases impact user journeys.