Personalized Video Marketing

Answer

A deep dive into Walmart's shoppable romantic comedy series and how video content is used to drive personalization and 'RomCommerce' results.

Source: BONUS: Walmart's "Add to Heart" RomCommerce Wrap-Up Show! (feat. Rhian Beutler and Jaci Jackson) on Future Commerce.

Top episodes

1. 1. BONUS: Walmart's "Add to Heart" RomCommerce Wrap-Up Show! (feat. Rhian Beutler and Jaci Jackson)

   Future Commerce

   A deep dive into Walmart's shoppable romantic comedy series and how video content is used to drive personalization and 'RomCommerce' results.

2. 2. The Booth and Beyond: What NRF 2024 Tells Us About the State of the Industry

   Retail Remix

   An industry recap exploring the hottest trends in retail, specifically highlighting shoppable videos and high-level personalization.

3. 3. Beneath the iceberg of Customer Retention lies Customer Understanding | #223 Veda Konduru

   Ecommerce Coffee Break

   Veda Konduru discusses the layers of customer understanding required to power storytelling and personalized marketing campaigns.

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