Explores the benefits of AI shopping assistants in creating faster, smarter, and more personalized customer experiences.
Explores the benefits of AI shopping assistants in creating faster, smarter, and more personalized customer experiences.
Discusses the strengths and weaknesses of today's AI shopping assistants and the role of trust in AI-driven purchasing decisions.
Mars Wrigley's Global Director of Search discusses the shift toward personalized shopping agents and AI discoverability.