Kate Massey from Searchspring discusses how personalized site search technology transforms the customer journey and increases AOV for online retailers.
Kate Massey from Searchspring discusses how personalized site search technology transforms the customer journey and increases AOV for online retailers.
Explores the intersection of AI and eCommerce, focusing on how technologies like NLP and generative AI create more accurate, personalized search experiences.
A guide on optimizing site search, explaining how tailoring results to user history and location leads to higher conversion and spend.