Explores how Amazon's AI assistant (Rufus) and generative AI are creating personalized shopping experiences and changing product discovery.
Explores how Amazon's AI assistant (Rufus) and generative AI are creating personalized shopping experiences and changing product discovery.
Analyzes how innovative retail stores use storytelling and technology to create personalized gestures and human-centered designs.
Covers how technology enhances in-store merchandising and personalization to meet the modern shopper's demand for immersive experiences.