Focuses on using zero and first-party data to meet consumer expectations for personalized shopping journeys while navigating modern privacy concerns.
Focuses on using zero and first-party data to meet consumer expectations for personalized shopping journeys while navigating modern privacy concerns.
Jason Friedman discusses tailoring the e-commerce experience across the customer lifecycle to drive engagement and loyalty.
CMO Aleksandra Korczynska explores optimizing each phase of the eCommerce customer journey to improve business operations and advertising.