Fresh Sends team shares how to create and scale a personalized gifting experience, focusing on CRM and behavioral targeting.
Fresh Sends team shares how to create and scale a personalized gifting experience, focusing on CRM and behavioral targeting.
Recorded at NRF Nexus, Mitch Joel explains the 'intimacy economy' and leveraging AI personalization engines to foster emotional connections.
Steve Rekuc from Common Thread Collective discusses using customer psychographics and 'Spending Power' metrics to build tailored customer journeys.