Explores creating immersive brand experiences by tailoring ads and promotions to individual customers using data-driven strategies and targeted campaigns.
Explores creating immersive brand experiences by tailoring ads and promotions to individual customers using data-driven strategies and targeted campaigns.
Kunle Campbell and Dr. A.K. Pradeep discuss 'mass personalization' and how AI and neuroscience can revolutionize how brands communicate with individual consumers.
Examines how Walgreens uses shoppable TV and streaming data to deliver targeted and impactful personalized advertising moments to consumers.