Focuses on leveraging AI to predict user value and personalize customer experiences to drive e-commerce revenue and optimization.
Focuses on leveraging AI to predict user value and personalize customer experiences to drive e-commerce revenue and optimization.
Jim Lyski of CarMax explains how the company uses AI to drive personalization across the customer journey and improve the car-buying experience.
Explores the 'omnimodal' future of consumer behavior, highlighting how brands use AI for sophisticated personalization and predicted consumer needs.