Alex Greifeld discusses the ironies of modern eCommerce, specifically how the obsession with personalization tech often leads to generic, identical website experiences.
Alex Greifeld discusses the ironies of modern eCommerce, specifically how the obsession with personalization tech often leads to generic, identical website experiences.
David Mannheim explores how the industry's pursuit of personalization has led to experiences that feel impersonal, advocating for a more human-centric approach.
A deep dive into why most personalization attempts fail and the common myths that lead brands to invest in the wrong strategies.