Personalization Paradox

Answer

Alex Greifeld joins to discuss the irony of the modern eCommerce obsession with personalization vs. uniform website design.

Source: No Best Practices (Feat. Alex Greifeld, No Best Practices) on Future Commerce.

Top episodes

1. 1. No Best Practices (Feat. Alex Greifeld, No Best Practices)

   Future Commerce

   Alex Greifeld joins to discuss the irony of the modern eCommerce obsession with personalization vs. uniform website design.

2. 2. The Unintuitive Rule of Customization: Keep it Simple

   Shopify Masters

   Aaron Zack shares strategies for building streamlined buying experiences and discusses why too much customization can be counterproductive.

3. 3. ChoiceStream’s Toffer Winslow, Executive Vice President of Sales and Marketing

   Ecommerce Conversations

   Toffer Winslow discusses a personalization survey covering the benefits and the 'downsides and risks' of recommendation engines.

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