Goes beyond surface-level techniques like 'first name' tags to explore how deep personalization acts as the foundation for all effective e-commerce marketing.
Goes beyond surface-level techniques like 'first name' tags to explore how deep personalization acts as the foundation for all effective e-commerce marketing.
Features the Fresh Sends team on how they scaled a business by creating a highly personalized gifting experience using AI and multi-channel touchpoints.
Mark Dodgson joins the show to discuss the spectrum of personalization, from simple tweaks to large-scale data-driven strategies for ecommerce growth.