Persona-Based Marketing

Answer

Veda Konduru explores customer retention and the vital role of customer understanding for persona-based storytelling and personalization.

Source: Beneath the iceberg of Customer Retention lies Customer Understanding | #223 Veda Konduru on Ecommerce Coffee Break.

Top episodes

1. 1. Beneath the iceberg of Customer Retention lies Customer Understanding | #223 Veda Konduru

   Ecommerce Coffee Break

   Veda Konduru explores customer retention and the vital role of customer understanding for persona-based storytelling and personalization.

2. 2. Want Ads To Perform? Be More Specifc.

   The Andrew Faris Podcast

   Andrew Faris discusses the necessity of specificity in ads, focusing on persona development and market segmentation.

3. 3. Customer Before Product: A Different Way To Win With E-Commerce

   Shopify Masters

   This episode focuses on a customer-first business model, highlighting persona development as a key strategy for understanding shopper behavior.

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