Performance Vs. Brand Marketing

Answer

Discussion on moving beyond narrow performance metrics to embrace demand generation and brand-building principles.

Source: Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388 on Ecommerce Braintrust.

Top episodes

1. 1. Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388

   Ecommerce Braintrust

   Discussion on moving beyond narrow performance metrics to embrace demand generation and brand-building principles.

2. 2. Pricing, Focus, and the Seven Growth Sins | Ep 893

   The Game with Alex Hormozi

   Live Q&A covering the 'seven deadly growth sins' and the strategic budget allocation between performance ads and brand associations.

3. 3. Brand vs. Demand: Navigating the Duality of Marketing Content in Modern Retail

   Retail Remix

   Explores the duality of marketing content and how to navigate the balance between brand identity and demand generation.

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