Performance Vs. Brand Marketing

Answer

Pat Petriello outlines demand generation principles, specifically focusing on the 60/40 split between brand-building and performance marketing.

Source: Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388 on Ecommerce Braintrust.

Top episodes

1. 1. Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388

   Ecommerce Braintrust

   Pat Petriello outlines demand generation principles, specifically focusing on the 60/40 split between brand-building and performance marketing.

2. 2. What Makes Thrive Market’s Marketing Team Thrive?

   Retail Remix

   Thrive Market's CMO Amina Pasha discusses balancing brand mission with performance metrics to drive growth in a crowded marketplace.

3. 3. Brand vs. Demand: Navigating the Duality of Marketing Content in Modern Retail

   Retail Remix

   This episode explores the tension between long-term brand identity and short-term measurable results in modern retail marketing.

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