Performance Tracking

Answer

Eric and Dougie expose how Google’s 'New Customer' tracking can be misleading and advocate for server-side tracking to measure true ad performance.

Source: Ep 534: Google’s 90% “New Customer” Illusion: How To See What Your Ads Are Really Doing | AKNF on DTC Podcast.

Top episodes

1. 1. Ep 534: Google’s 90% “New Customer” Illusion: How To See What Your Ads Are Really Doing | AKNF

   DTC Podcast

   Eric and Dougie expose how Google’s 'New Customer' tracking can be misleading and advocate for server-side tracking to measure true ad performance.

2. 2. E018: Optimizing Your Ad Creative Strategy: Creative Fatigue, Format Diversity and Meta Insights

   Marketing Operators

   Connor Rolain and team explore how to track and analyze ad creative performance and diversify formats to prevent creative fatigue.

3. 3. E024: Resident's EVP Jared Brody on Attribution Tooling, Analytics Teams & Data-Driven Marketing

   Marketing Operators

   Resident's EVP Jared Brody discusses attribution tooling, analytics teams, and making data-driven marketing decisions for a multi-brand portfolio.

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