Performance Tracking

Answer

Roman Petrochenkov, Head of Growth & Media Analytics at Carwow, discusses building effective tracking and attribution systems.

Source: From Chaos to Clarity: Building Tracking that Actually Works with Carwow’s Roman Petrochenkov on eCommerce MasterPlan.

Top episodes

1. 1. From Chaos to Clarity: Building Tracking that Actually Works with Carwow’s Roman Petrochenkov

   eCommerce MasterPlan

   Roman Petrochenkov, Head of Growth & Media Analytics at Carwow, discusses building effective tracking and attribution systems.

2. 2. [STEP BY STEP] Maintaining the Cool Factor: Scaling Your DTC Brand in Traditional Channels

   Future Commerce

   Explores how DTC brands scale into omnichannel retailers using keen data systems and cross-channel performance tracking.

3. 3. eCommerce Marketing using Tracking Pages with Irina Poddubnaia, Founder at TrackMage

   The eCom Ops Podcast

   Irina Poddubnaia discusses using eCommerce tracking pages as a marketing and performance tool to drive sales and retention.

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