Zavire from Pilothouse discusses a PMax reset strategy that resulted in a significant 37% ROAS lift for DTC brands.
Zavire from Pilothouse discusses a PMax reset strategy that resulted in a significant 37% ROAS lift for DTC brands.
Explores how to leverage Google PMAX for demand capture and growth, focusing on feed management and segmentation.
Shares secrets to Performance Max success on Google and compares its effectiveness to standard Shopping campaigns.