Performance Measurement

Answer

Fractional CFO Matt Putra discusses how e-commerce and CPG owners can move beyond overwhelming dashboards to effective performance measurement using scorecards.

Source: Scorecards vs. Data Dashboards on The Seller's Edge.

Top episodes

1. 1. Scorecards vs. Data Dashboards

   The Seller's Edge

   Fractional CFO Matt Putra discusses how e-commerce and CPG owners can move beyond overwhelming dashboards to effective performance measurement using scorecards.

2. 2. A Blueprint for Better Measurement (Part 1) with Amazon Ads | EMARKETER Miniseries

   Behind the Numbers: an EMARKETER Podcast

   A miniseries exploration of how Amazon Ads defines omnichannel metrics and creates a blueprint for better marketing measurement.

3. 3. Ep 566: What to Fix First: Growth Metrics Every 7-Figure Brand Needs to Track with Sarah Carusona

   DTC Podcast

   Sarah Carusona breaks down the essential growth metrics and measurement frameworks required for high-revenue e-commerce brands.

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