Performance Max Campaigns

Top 3 podcast episodes answering this question on AskThePods · performance max campaigns explained.

Answer

Olivia Kory (Haus) discusses automating ad budget allocation and whether algorithms can outperform human media buyers in performance marketing.

Source: Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls on Marketing Operators.

Top episodes

  1. 1. Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls

    Marketing Operators

    Olivia Kory (Haus) discusses automating ad budget allocation and whether algorithms can outperform human media buyers in performance marketing.

  2. 2. The Untapped Potential of YouTube Ads – Strategy, Measurement & What Drives Results with Brett Curry

    Marketing Operators

    Brett Curry from OMG Commerce joins the hosts to discuss YouTube advertising strategy, measurement, and its comparison to Meta.

  3. 3. E053: Our Takes on Saratoga's Viral Moment, Meta's Andromeda & AI's Role in Ad Creative

    Marketing Operators

    The hosts discuss Meta's Andromeda, viral marketing moments, and the evolving role of AI in driving ad creative performance.

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