DTC brands often struggle with Performance Max; this episode covers a 'reset strategy' and feed optimizations that yielded a 37% ROAS lift.
DTC brands often struggle with Performance Max; this episode covers a 'reset strategy' and feed optimizations that yielded a 37% ROAS lift.
Learn how to leverage Google PMAX for demand capture, focusing on practical adjustments like feed management and audience targeting.
An exploration of the shifting Google Ads landscape and the specific challenges/puzzles presented by PMAX's automation.