Explores how to integrate creator content into ad strategies specifically to maximize performance and ROI.
Explores how to integrate creator content into ad strategies specifically to maximize performance and ROI.
Nik Sharma and Ben Soffer discuss the 'right way' to work with creators as sales accelerants and distribution channels, focusing on attribution.
Examines why brands are increasing creator budgets for 2025 and how they use performance-based models (paying for sales/leads) with creators.