Performance Marketing Vs. Brand Building

Answer

Explores demand generation principles and the specific budget ratio between brand-building and performance marketing.

Source: Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388 on Ecommerce Braintrust.

Top episodes

1. 1. Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388

   Ecommerce Braintrust

   Explores demand generation principles and the specific budget ratio between brand-building and performance marketing.

2. 2. Brand vs. Direct Response: Advertising's Achilles Heel With Preston Rutherford

   Up Arrow Podcast

   Chubbies co-founder Preston Rutherford discusses the pitfalls of over-indexing on performance marketing and how to value brand efforts.

3. 3. Ep 619: Stop Growth Hacking Your Brand to Death with Duncan From Pilothouse | AKNF

   DTC Podcast

   A critique of 'growth hacking' that argues for integrating brand-building with performance to avoid killing long-term brand health.

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