Performance Marketing Vs. Brand Building

Answer

Preston Rutherford (Chubbies co-founder) discusses why over-indexing on ROAS and performance marketing can hurt long-term brand health and how to track brand-building effectiveness.

Source: Brand vs. Direct Response: Advertising's Achilles Heel With Preston Rutherford on Up Arrow Podcast.

Top episodes

1. 1. Brand vs. Direct Response: Advertising's Achilles Heel With Preston Rutherford

   Up Arrow Podcast

   Preston Rutherford (Chubbies co-founder) discusses why over-indexing on ROAS and performance marketing can hurt long-term brand health and how to track brand-building effectiveness.

2. 2. Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388

   Ecommerce Braintrust

   Pat Petriello explains demand generation principles, specifically the 60/40 rule for balancing brand-building and performance marketing budgets.

3. 3. What Makes Thrive Market’s Marketing Team Thrive?

   Retail Remix

   Amina Pasha (Thrive Market) shares how to integrate brand-building initiatives with performance marketing tactics to achieve sustainable growth.

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