Recorded live at The Whalies, experts discuss moving past AI prompts into enterprise-level implementation for performance marketing and ROI measurement.
Recorded live at The Whalies, experts discuss moving past AI prompts into enterprise-level implementation for performance marketing and ROI measurement.
Sean Frank and Austin Harrison explore how incrementality testing and spend optimization drive measurable outcomes in performance marketing.
Dena Enos discusses building a testing culture and optimizing underperforming marketing teams to improve overall e-commerce results.