Performance Marketing On Ctv

Answer

Arthur Querou (Vibe.co) and Adam Terry (Cantrip) discuss treating CTV as a performance acquisition channel to drive measurable growth and ROI.

Source: Bonus: CTV for DTC: How Cantrip Drives Measurable Growth with Vibe.co’s Audience‑First Strategy on DTC Podcast.

Top episodes

1. 1. Bonus: CTV for DTC: How Cantrip Drives Measurable Growth with Vibe.co’s Audience‑First Strategy

   DTC Podcast

   Arthur Querou (Vibe.co) and Adam Terry (Cantrip) discuss treating CTV as a performance acquisition channel to drive measurable growth and ROI.

2. 2. Bonus: The CTV Blueprint for DTC Brands: Build in Summer, Convert in Q4 (Paramount Ads Manager)

   DTC Podcast

   A blueprint for DTC brands to use Connected TV for brand building and conversion, focusing on ROI and retargeting strategies.

3. 3. S17 E7: The Acquisition Channel JRB Got Wrong ...and How They Fixed It

   Limited Supply

   Cody Plofker and Sean Drobeck discuss how Jones Road Beauty integrated TV/CTV into their marketing mix to scale performance.

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