Performance Marketing On Ctv

Answer

Arthur Querou (Vibe.co) and Adam Terry (Cantrip) explain how to use CTV as a measurable performance acquisition channel to drive growth.

Source: Bonus: CTV for DTC: How Cantrip Drives Measurable Growth with Vibe.co’s Audience‑First Strategy on DTC Podcast.

Top episodes

1. 1. Bonus: CTV for DTC: How Cantrip Drives Measurable Growth with Vibe.co’s Audience‑First Strategy

   DTC Podcast

   Arthur Querou (Vibe.co) and Adam Terry (Cantrip) explain how to use CTV as a measurable performance acquisition channel to drive growth.

2. 2. How to Test Connected TV for a DTC Brand: $20K a Month for 60 Days | Harness the Halo 4/6

   DTC Podcast

   A case study on how Carve Designs tested Connected TV for 60 days, focusing on measurement, the halo effect, and cross-channel conversion lift.

3. 3. Bonus: The CTV Blueprint for DTC Brands: Build in Summer, Convert in Q4 (Paramount Ads Manager)

   DTC Podcast

   Ezra Firestone and Emily Huo discuss a blueprint for DTC brands to use CTV for building awareness and converting customers, debunking ROI myths.

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