Performance Marketing For Brand Building

Answer

Preston Rutherford (Chubbies co-founder) discusses why focusing solely on performance marketing stunts growth and how to measure brand-building ROI.

Source: Brand vs. Direct Response: Advertising's Achilles Heel With Preston Rutherford on Up Arrow Podcast.

Top episodes

1. 1. Brand vs. Direct Response: Advertising's Achilles Heel With Preston Rutherford

   Up Arrow Podcast

   Preston Rutherford (Chubbies co-founder) discusses why focusing solely on performance marketing stunts growth and how to measure brand-building ROI.

2. 2. Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388

   Ecommerce Braintrust

   Pat Petriello discusses demand generation principles and the ideal budget ratio between brand-building and performance marketing.

3. 3. The eCommerce Trick No One Told You: Less is More! - Shaun Brandt - Co-Founder of Oddit

   The eCom Ops Podcast

   Shaun Brandt, co-founder of Oddit, explores the concept of 'performance branding' and how to align brand messaging with measurable results.

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