Performance Marketing Campaigns

Answer

Focuses on the specifics of Google's Performance Max (PMax) campaigns, comparing them to standard shopping for optimal performance marketing.

Source: Ep 377: Spilling the Secrets to Performance Max on Google (and when to just run Shopping campaigns) | AKNF on DTC Podcast.

Top episodes

1. 1. Ep 377: Spilling the Secrets to Performance Max on Google (and when to just run Shopping campaigns) | AKNF

   DTC Podcast

   Focuses on the specifics of Google's Performance Max (PMax) campaigns, comparing them to standard shopping for optimal performance marketing.

2. 2. Ep 506: The PMAX Reset Strategy That Delivered a 37% ROAS Lift | AKNF

   DTC Podcast

   A case study on a PMax reset strategy that delivered a 37% ROAS lift, focusing on technical campaign optimization.

3. 3. #761 - The E-Commerce Brand Doing $10M a Month

   Serious Sellers Podcast

   A massive scaling case study focusing on the multi-channel performance marketing strategies (Meta, Amazon PPC) used to hit $10M/month.

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