Performance Marketing Campaigns

Answer

Brian from Pilothouse breaks down the strategy behind Google's Performance Max campaigns and how to balance them with standard shopping.

Source: Ep 377: Spilling the Secrets to Performance Max on Google (and when to just run Shopping campaigns) | AKNF on DTC Podcast.

Top episodes

1. 1. Ep 377: Spilling the Secrets to Performance Max on Google (and when to just run Shopping campaigns) | AKNF

   DTC Podcast

   Brian from Pilothouse breaks down the strategy behind Google's Performance Max campaigns and how to balance them with standard shopping.

2. 2. Ep 383: Meta Ads State of the Union 2024 + the Treat Yo' Self Economy | AKNF

   DTC Podcast

   An update on Meta Ads strategies for 2024, focusing on spending efficiency, AOV growth, and campaign testing frameworks.

3. 3. Ep 253: Google Ads Masterclass + GA4 and Server-Side Tracking to get ahead of the Cookiepocalypse in 2023 (AKNF)

   DTC Podcast

   A masterclass on Google Ads and GA4, detailing how to utilize Performance Max and tracking to get ahead in 2023.

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