Focuses on aligning performance efforts with brand identity to avoid 'growth hacking' a brand to death. Discusses long-term strategy over short-term ROI chasing.
Focuses on aligning performance efforts with brand identity to avoid 'growth hacking' a brand to death. Discusses long-term strategy over short-term ROI chasing.
Explores incrementality testing and how to align marketing spend with actual business growth rather than misleading attribution signals.
High-level panel on implementing AI within performance marketing frameworks while maintaining brand integrity and accurate ROI measurement.