Performance Marketing Alignment

Answer

A review of BFCM 2024 data focusing on attribution modeling, CLTV, and data-driven marketing adjustments for 2025.

Source: Data Made Simple I BFCM Review 2024 with James King on eCommerce Australia.

Top episodes

1. 1. Data Made Simple I BFCM Review 2024 with James King

   eCommerce Australia

   A review of BFCM 2024 data focusing on attribution modeling, CLTV, and data-driven marketing adjustments for 2025.

2. 2. S05 EP26: Brand-driven Performance Marketing (BPM) with Facebook Advertising

   2X eCommerce Podcast

   Depesh Mandalia explains Brand-driven Performance Marketing (BPM), a framework for aligning brand building with measurable Facebook ad results.

3. 3. Ep 248: Bryan Alston, Greater Than - How Greater Than Became Inc’s #198th Fastest Growing Company In the US

   DTC Podcast

   Bryan Alston discusses how Greater Than scaled rapidly by synergizing brand identity with performance marketing strategies.

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