Dena Enos discusses how to assess and optimize the performance of marketing teams, focusing on skill assessment and building a culture of testing.
Dena Enos discusses how to assess and optimize the performance of marketing teams, focusing on skill assessment and building a culture of testing.
Sean McGinnis explains how to manage large teams using outcome-focused performance scorecards rather than tracking activities.
The Hammersley brothers discuss when to hire or fire team members and how to implement performance management systems for feedback and expectations.