Performance Benchmarking

Answer

Hosts Ian and Mark Hammersley search for the definitive ecommerce benchmarking KPI that applies across all markets and margins.

Source: The Hunt For The Ultimate Ecom Benchmark on Ecommerce: The Hammersley Brothers.

Top episodes

1. 1. The Hunt For The Ultimate Ecom Benchmark

   Ecommerce: The Hammersley Brothers

   Hosts Ian and Mark Hammersley search for the definitive ecommerce benchmarking KPI that applies across all markets and margins.

2. 2. Optimizing Your P&L (with Drew Fallon)

   The Bottom Line: Ecommerce Tactics for Profitable Growth

   Drew Fallon joins the show to discuss optimizing P&L and utilizing benchmarking features to measure true ecommerce performance.

3. 3. Taylor's Biggest Critique of Cost Controls

   Ecommerce Playbook

   An exploration of the limitations of using standardized performance benchmarks for cost controls in digital advertising.

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