Explores how parasocial relationships—one-sided bonds with media personas—are being leveraged to transform modern retail and commerce experiences.
Explores how parasocial relationships—one-sided bonds with media personas—are being leveraged to transform modern retail and commerce experiences.
Analyzes the shift in commerce toward using celebrity personas to foster one-sided emotional connections with consumers.
Discusses the intersection of AI, virtual influencers, and the evolving nature of human relationships with technology.