Parasocial Relationships

Answer

Revisits the impact of parasocial relationships on the future of commerce and retail shopping experiences.

Source: Rewind: Shopping with Ghosts on Future Commerce.

Top episodes

1. 1. Rewind: Shopping with Ghosts

   Future Commerce

   Revisits the impact of parasocial relationships on the future of commerce and retail shopping experiences.

2. 2. The Ghosts of Pike Place Market

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   Explores the intersection of AI, virtual influencers, and the evolving nature of human-AI parasocial relationships.

3. 3. The Future of eCom is Dead Celebrities

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   Discusses how celebrities and personas drive modern e-commerce through the development of one-sided social bonds.

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