An episode dedicated specifically to how one-sided relationships between fans and personas are reshaping the retail and ecommerce landscape.
An episode dedicated specifically to how one-sided relationships between fans and personas are reshaping the retail and ecommerce landscape.
Airbnb CEO Brian Chesky discusses the shift from social networking to social media and the resulting rise of parasocial relationships.
Explores how the next era of ecommerce uses digital personas and 'dead celebrities' to build deep, one-sided connections with consumers.