Tim Peter explores how to build traffic and revenue beyond Google, emphasizing the necessity of diversification in a changing search landscape.
Tim Peter explores how to build traffic and revenue beyond Google, emphasizing the necessity of diversification in a changing search landscape.
A look at whether Google is 'doomed' and how brands can protect themselves by testing new channels, influencers, and creative partnerships.
Allen Walton shares the story of SpyGuy being banned by Google Ads and the urgent shift to alternative paid traffic channels like Pinterest and Microsoft.