Jay Myers and Mac King discuss why conversion rate optimization is the primary growth lever as paid traffic costs (CPMs) continue to rise.
Jay Myers and Mac King discuss why conversion rate optimization is the primary growth lever as paid traffic costs (CPMs) continue to rise.
Explores the balance between high-volume lead generation and high-intent purchase conversion ads to ensure paid traffic translates to sales.
Identifies two actionable steps to improve conversion rates and the fatal mistakes store owners make before spending money on paid traffic.