Paid Search Strategy

Answer

Expert Rafael from Pilothouse breaks down common Google Ads mistakes, PMax errors, and strategies for branded search spend.

Source: Ep 401: Common Google Ads Mistakes – PMax Errors & Overspending on Branded Search | AKNF on DTC Podcast.

Top episodes

1. 1. Ep 401: Common Google Ads Mistakes – PMax Errors & Overspending on Branded Search | AKNF

   DTC Podcast

   Expert Rafael from Pilothouse breaks down common Google Ads mistakes, PMax errors, and strategies for branded search spend.

2. 2. Ep 427: How to Structure Your Google Ads Campaigns (and Long Live the Cookie!) | AKNF

   DTC Podcast

   A deep dive into structuring Google Ads campaigns and keyword targeting strategies for new search campaigns.

3. 3. Google Ads: CTC's Complete Playbook

   Ecommerce Playbook

   A complete playbook for Google Ads, focusing on demand harvesting, incrementality-adjusted bidding, and scaling for 7-9 figure brands.

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