The hosts discuss strategies for launching new marketing channels and identifying the incremental value of ad spend to ensure effective scaling across platforms.
The hosts discuss strategies for launching new marketing channels and identifying the incremental value of ad spend to ensure effective scaling across platforms.
A bonus episode focused on diversifying media mixes, testing new channels, and the strategic approach to expanding a brand's paid media footprint.
Explores the integration of high-level brand identity with performance marketing, using a multi-platform Super Bowl campaign as a primary case study.