Explores the 'Measurement Crisis' in 2026, focusing on how brands can uncover true media efficiency and avoid financial misallocation from overstated platform data.
Explores the 'Measurement Crisis' in 2026, focusing on how brands can uncover true media efficiency and avoid financial misallocation from overstated platform data.
Constantine Yurevich discusses Marginal ROAS and Meta's algorithm to help brands understand how to govern media dollars for actual profit rather than just platform metrics.
A critical look at Retail Media Networks (RMNs), debating their efficiency compared to traditional platforms and how advertisers should view these emerging channels.