Growth marketing leader Jake Madoff discusses strategies for diversifying paid marketing efforts away from Amazon native ads to multiple external channels.
Growth marketing leader Jake Madoff discusses strategies for diversifying paid marketing efforts away from Amazon native ads to multiple external channels.
Rima Mattok from Taboola shares insights on expanding the media mix and diversifying advertising channels to combat rising costs and build demand momentum.
Explores how Big Tech platforms (Facebook, Google, Amazon) are becoming less effective and why businesses must diversify their advertising and sales channels to survive.