Paid Media

Answer

Focuses on building a repeatable DTC content creation process for paid social, moving beyond traditional production agency models.

Source: DTC Content Creation Process That Wins on Paid Social on Marketing Operators.

Top episodes

1. 1. DTC Content Creation Process That Wins on Paid Social

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   Focuses on building a repeatable DTC content creation process for paid social, moving beyond traditional production agency models.

2. 2. E051: Why Meta Purchase Conversion Isn’t Enough - Rethinking Ad Optimization for Incremental Growth

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   Explores why standard Meta purchase conversion strategies are failing and how to optimize paid media for true incremental growth.

3. 3. The Untapped Potential of YouTube Ads – Strategy, Measurement & What Drives Results with Brett Curry

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   A deep dive into YouTube ads, covering strategy, measurement, and how it fits into a brand's paid media channel mix.

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