Paid Acquisition Strategies

Answer

Explores using Meta partnership ads to reach new audiences and improve paid social performance for DTC brands.

Source: How We're Reaching New Audiences on Meta with Partnership Ads on Marketing Operators.

Top episodes

1. 1. How We're Reaching New Audiences on Meta with Partnership Ads

   Marketing Operators

   Explores using Meta partnership ads to reach new audiences and improve paid social performance for DTC brands.

2. 2. Ep 606: How Coyuchi Tested True Meta Incrementality (6-Week Blackout Results)

   DTC Podcast

   Coyuchi's VP of E-commerce shares results from a 6-week Meta blackout test to determine true incrementality and refine acquisition strategy.

3. 3. Bonus: How Firstleaf Scaled Spend 10x on a CPA Basis with Nift’s Targeted Gifting

   DTC Podcast

   CMO of Firstleaf and CEO of Nift discuss scaling ad spend 10x on a CPA basis using targeted gifting platforms.

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